Pinterest: The Rising Star of Social Media

Pinterest: No longer just for pinning your dream closet, or that diet plan you’ve been meaning to start. Companies are also climbing on the bandwagon and making the most of this platform. Pinterest is being called social media’s rising star, and rightly so.  Pinterest is beating Youtube, Reddit, Google+, LinkedIn and Myspace when it comes to traffic statistics.

Pinterest is not only influencing marketing but also web design.  Consumers love the simplicity and non-linear design of the website and more and more websites are copying the look.  Although Pinterest didn’t invent the look, it did help make it popular.  

Companies like Tailwind (formerly Pinleague) are now utilising Pinterest as a Marketing platform for brands, agencies, e-commerce, and publishers.  They teach businesses how to:

• ·         Target Pinners
• ·         Pin the right pins
• ·         Grow traffic and influence
• ·         Create viral categories and boards
• ·         Use analytical tools to leverage brand awareness

This adds a new element to social and digital marketing. Consumers are moving away from more ‘traditional’ social media such as Facebook and Twitter and are now embracing other platforms such as Pinterest and Instagram. If businesses don't keep on evolving their marketing efforts they will miss out and get left behind.  

 

For more information on how to use Pinterest:

• 32 Do's and Dont's for your B2B Pinterest Strategy  
• 8 Strategies for Launching a Brand Presence on Pinterest
• Conquering Pinterest (Infographic)