Who are you? Start by identify your passions, interests and capabilities. Discovering your brand is about understanding what you want to do in life, setting goals for yourself and having a personal brand mission, vision and brand statement which you promote.
2. Create your Brand
Personal branding is an investment in your future. Therefore it is important to take time to create your personal brand. Think carefully about what you want your brand to be and how others will perceive you and your brand.
3. Promote your Brand
Creating a personal brand won’t help you if nobody knows about you. Choosing channels to promote your brand needs to be considered carefully. The channels used need to compliment your personal brand. Your CV, business card and personal style all work together to promote your personal brand. An example of this would be your CV. Your CV represents you and what you stand for. Make sure the style and format of your CV is suited for the job you apply for.
4. Get Creative
Starting a blog or a website is a good way to self-brand online. It is cheap, inexpensive and fun. It is a way to express your thoughts, share your experiences and build your brand while making people aware of your personal brand in a way that is credible and trustworthy.
5. Social Media
Don’t just sign up to be there. Social media is there to get connected, so use it to its full potential. Get involved. Be active. Share.
6. Tell Great Stories
Treat your personal brand as a lovemark. Inspire people by sharing your ideas and stories. Showing others your personality will draw them in. Don’t be scared to open up to people.
7. Offer Something of Value Review your skills and promote those that are the most valuable to others. While it is important to highlight your most relevant and marketable skills, don’t just tell them what you can do. Show them how they can benefit from them.
8. Don't Omit Crucial Information
Don’t be shy to promote yourself. Part of building a personal brand is about showcasing your skills and attributes.
9. No Mistakes
You are human and that means you make mistakes. However by paying attention to detail you can eliminate those mistakes. Mistakes can undo all the hard work you put into building your brand. Remember every aspect is on display. Be sure everything is in order.
10. Dare to Be Different
Personal branding is all about standing out. You need to be and do something different. Not everyone will like it, you may be judged, but don’t be scared to try. If you fail, learn from your mistakes and try again. It is part of growing as a person and building your brand.
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